On the back of one off-white t-shirt, inside a ring of looping script, are three days and a street. 3 to 5 October, 6 Rue de la Corderie, 75003 Paris. That was Atuvera's first Paris Fashion Week, at a pop-up that Spain Gallery ran in the Marais for more than twenty emerging Spanish labels.

Writing itself onto the clothes is a habit here. A ribbed longsleeve carries IMAGINA ESTAR A MI VERA across the chest, imagine being by my side. The dresses are Azahar and Luna, the shorts Campo, the shirts Paseo and Orilla. The brand name works the same way, part surname, part folklore.

The care labels are plainer. Crinkled cotton gauze for the summer shirts. Sandwashed cupro for a mini dress that opens at the back, ramie for another whose pleated satin hem unbuttons and comes away. Denim out of Japan, cut into the Campo shorts. Every product page ends on the same three words, made in Spain.

The newest top is olive cotton, left raw at the sides. Its back is open, and the cords that cross it are threaded by hand with small coloured beads.

The shoots follow the same logic as the names. A tiled terrace with the shutters open. Turó Park in Barcelona, which the brand calls one of its most meaningful locations. Rolls of film in Valencia, black and white and colour.