Clothing · Frankfurt
Simone Wild
“I wanted to create the perfect velvet sock—then the collection grew from there.”
The label stays with one fabric. Velvet runs through the socks it started with and through the tops, trousers, bodysuits and underwear that followed, with lace and mesh where velvet will not go. Simone Wild trained first in tailoring, then in fashion design, and worked on the buying side before founding the label in 2017. She designs from a studio in a historic building in Stuttgart West, open by appointment, and more than forty shops in fourteen countries now carry the collection, about half of them in Japan.
