
Interior · Mannheim
“I want every product to carry the story of the hands that made it and to feel honest the moment you touch it.”
Maomi is a second career. Uta Meeder was thoroughly established in her first: a doctorate on measuring advertising success on the internet, consulting on marketing strategy, teaching in Ludwigshafen. The creative side was always there, an internship in graphic design, a spell in a fashion photographer's studio, but it had never been the job. It became one through a small flat in central Mannheim she bought and renovated for travellers, work that suited her better than consulting ever had. Out of it grew a label making tableware and home pieces through five partner workshops she brought together across five countries.