Stephanie Höcker came from several jobs in the sportswear industry to Patsch through Maximilian Greier, her partner, whom she met at a village pilgrimage. His family's Gschlösslerhof is about six hectares, four generations in one house: potatoes, grain, vegetables, dairy. In 2022 she planted 400 square metres of flax there; the first Brechfest, a community day for breaking the flax, followed in February 2023. Out of the field grew two tracks: leinup.austria, seasonal workshops on growing and working flax, and intuism., the clothing side. The first full collection arrived in autumn 2024.

Each garment has its own page listing all the places of its making. For the ‘Leinenhemd Handweber’ the trail runs like this: flax grown and retted in France, yarn spun in Poland, cloth woven at Vieböck in the Mühlviertel, a house weaving since 1832, the hand-woven chest-pocket fabric from Martin Stern in the Stubaital, sewing at Textilmanufaktur Seifert in Eibenstock, buttons from a factory near the Chiemsee. That is just one shirt. The first four styles were sewn in Germany in small runs and are still partly in stock; the newer pieces are sewn to order in the atelier on the farm and take two to four weeks. Some exist only once. The short-sleeved lace shirt is cut from old-stock lace so scarce that no two shirts are alike, and the Spinning Girl Top in the Edition Regina Knoflach is one of a kind.