Rituals · Mannheim
Florian Zeilfelder and Markus Baumgärtner
“Feste Kosmetik ist für mich die Reduktion auf das Wesentliche. Der bestmögliche Einsatz der einzelnen Wirkstoffe, in ihrer unmittelbaren Form."”
Simply Solid is the chemist Markus Baumgärtner and the businessman Florian Zeilfelder, who have been making water-free, solid cosmetics in Mannheim since 2005, at first through their lab ideaPRO, for other brands to sell. When the industry proved too slow to get solids in front of shoppers, the two started their own label in 2020 to do it themselves, and every bar is still pressed in Mannheim.